El Mehdi Bouychou

AI marketing architect

Lead generation, growth marketing and the AI systems behind them. I plan them, I build them, I run them.

bouychoumehdi@gmail.com·linkedin.com/in/bouychoumehdi·elmehdibouychou.pages.dev·Kenitra, Morocco

Experience

marketing AI systems both

Dec 2025 – Present

AI Marketing Consultant & Coach

Independent Consultant (Self-employed) · Morocco

  • Run AI marketing audits for companies: assess current content, campaign, and lead-generation workflows, then map where generative and agentic AI can replace manual work.
  • Design custom AI marketing systems for clients: multi-agent content pipelines, brand voice enforcement frameworks, and human-in-the-loop verification, tuned to each team’s tools and maturity.
  • Train marketing teams to move from ad hoc prompting to structured, repeatable AI systems: prompt engineering, workflow design, and output verification.
  • Coach individual marketing practitioners one-on-one on applied generative-AI skills and hands-on system building.

Feb 2024 – Present

Sales & Marketing Manager

geteam AI · Remote, Morocco

  • Owned go-to-market strategy end to end: pricing model, outbound sequences, inbound funnels, and email campaigns targeting CTOs and engineering leaders across Morocco.
  • Used HubSpot to track the outbound and inbound pipeline from first contact to sales opportunity.
  • Contribute to the geteam website: produce its design and content, and create the Claude skills the dev team uses to build our dashboards, solution dashboards, and website pages.
  • Conducted competitive research and benchmarking for geteam.
  • Built an automated lead generation and scoring system using AI: scrapes prospect data, scores leads with Claude-powered logic, and triggers personalized outreach (LinkedIn and email) with human-in-the-loop verification before execution.
  • Initiated and led company-wide AI integration across dev, devops, data/ML, and marketing: drove adoption of the Claude ecosystem, built internal guides and verification layers, and shifted the team to structured AI-powered systems.
  • Designed and deployed custom AI marketing infrastructure: a generative-AI content automation pipeline (Claude API, Next.js, Puppeteer), 20+ proprietary workflow systems, and a brand voice enforcement framework, cutting manual content production by 80%+.
  • Selected under the Morocco 200 and Morocco 300 programs (Ministry of Digital Transition and ADD); presented geteam at GITEX Africa Morocco 2025 and 2026 and at the inaugural National Conference on AI.
  • Supervised interns on applied AI marketing systems: prompt engineering, automation pipelines, and live integrations.

Experience, continued

Dec 2024 – Jul 2025

Social Media & Digital Branding Consultant

ENSA Kenitra, National School of Applied Sciences · Kenitra, Morocco

  • Directed the digital transformation of ENSA Kenitra’s communications, establishing a scalable foundation for student engagement and institutional visibility.
  • Built the institution’s brand from scratch: designed the school logo, established a full visual identity and color system, and launched the first official social media presence.
  • Managed and moderated the online community (comments and messages) around ENSA Kenitra’s social channels, publishing posts that the school director reviewed and approved before release.
  • Tracked and reported on campaign and post performance for ENSA Kenitra’s social channels.
  • Developed and executed the content strategy for the brand launch, positioning ENSA Kenitra as a modern, forward-looking academic institution.

Nov 2024 – Dec 2024

Communication & Content Team Lead

UIT Job Fair, Ibn Tofail University · Kenitra, Morocco

  • Directed the marketing and content strategy for the inaugural UIT Job Fair, increasing event visibility and student participation.
  • Built and managed the event’s Instagram presence from zero, driving pre-event buzz and engagement through live Stories coverage.
  • Managed and moderated the online community (comments and messages) around the event’s social channels.
  • Tracked and reported on campaign performance for the event.
  • Collaborated with a production agency to create and distribute post-event content, extending reach beyond physical attendees.
  • Supervised a team of five across the full campaign lifecycle, from first promotional post to final storytelling.

2023 – 2024

Head of Communications

Melody UIT Student Club, Ibn Tofail University · Kenitra, Morocco

  • Organized two membership casting campaigns, growing turnout by 60% and attracting 200+ students.
  • Oversaw communications for high-profile events including Hack@UIT and the Excellence Ceremony, resulting in 50% growth in online engagement.
  • Led promotional campaigns for the National University Choir Ceremony and developed the club’s visual identity for consistent branding across channels.

Projects

  • LinkedIn Content Automation Pipeline geteam, 2024 – 2025 · Claude API, Next.js, Puppeteer. Built a generative-AI pipeline (Claude API, Next.js, Puppeteer) that drafts, enforces brand voice on, and publishes LinkedIn content, cutting manual content production by 80%+.
  • AI Lead Scoring & Outreach System geteam, 2024. Built an end-to-end system that scrapes prospect data, scores leads with Claude-powered logic, and triggers personalized LinkedIn and email outreach with human-in-the-loop verification before send.
  • Company-wide Claude Ecosystem Rollout geteam, 2024 – 2025. Led AI adoption across dev, devops, data/ML, and marketing: authored internal guides and verification layers and moved the team from ad hoc output to structured, repeatable AI systems.
  • Master’s Thesis Research System Ibn Tofail University, 2025 – 2026 · Python. Built Python tooling for data processing and figure generation supporting a PRISMA 2020 mixed-methods study scoring the generative-AI policies of 40 universities against change-management frameworks.