# El Mehdi Bouychou

> El Mehdi Bouychou is an AI marketing architect in Kenitra, Morocco: AI lead generation, growth marketing and the AI systems behind them. Sales & Marketing Manager at geteam AI and an independent AI marketing consultant and coach. Open to full-time roles and freelance projects, remote or in Morocco.

Contact: bouychoumehdi@gmail.com · LinkedIn: https://www.linkedin.com/in/bouychoumehdi · Based in Kenitra, Morocco · Works in English, French and Arabic.

## Key facts

- Built an AI lead engine at geteam AI: scrapes prospect data, scores leads with Claude-powered logic, drafts LinkedIn and email outreach, and waits for a person to approve every message.
- Designed and deployed 20+ AI workflow systems, including a generative-AI content pipeline (Claude API, Next.js, Puppeteer) and a brand voice framework that cut manual content production by 80%+.
- Owned geteam AI's go-to-market end to end: pricing, outbound sequences, inbound funnels and email campaigns to CTOs and engineering leaders in Morocco.
- Led geteam AI's company-wide move to AI across dev, devops, data/ML and marketing.
- Built ENSA Kenitra's brand from scratch (logo, identity, first official social media) and UIT Job Fair's Instagram from zero: 23 reels, 13,600 public likes.
- Presented geteam at GITEX Africa 2025 and 2026 (Morocco 200 and Morocco 300 programmes) and at the first National Conference on AI (Rabat, 2025).
- Consulting: B2B lead generation, SEO, Founder personal brands, Marketing strategy, AI marketing systems, Training and coaching.

## Pages

- [Portfolio](https://elmehdibouychou.pages.dev/): the full story, with the campaigns, the reels, the AI systems and the consulting offer
- [CV](https://elmehdibouychou.pages.dev/cv/): the complete résumé as a web page
- [CV (PDF)](https://elmehdibouychou.pages.dev/El-Mehdi-Bouychou-CV.pdf): the same, to download
- [Everything in plain text](https://elmehdibouychou.pages.dev/llms-full.txt): experience, projects, campaigns, education and skills

## Optional

- [LinkedIn](https://www.linkedin.com/in/bouychoumehdi)
- [geteam AI](https://geteam.ai): where he is Sales & Marketing Manager

## Quick answers

**Who is El Mehdi Bouychou?**
El Mehdi Bouychou is an AI marketing architect based in Kenitra, Morocco. He is Sales & Marketing Manager at geteam AI, where he owns go-to-market and builds the AI systems behind lead generation and content, and he works independently as an AI marketing consultant and coach.

**What does an AI marketing architect do?**
Designs and builds the systems a marketing team runs on (lead generation, content production, brand voice, reporting) with AI doing the repetitive work and people checking what matters. El Mehdi’s include an AI lead scoring and outreach engine with a human check before every message, and a content pipeline on the Claude API that cut manual content production by 80%+.

**Can I hire El Mehdi for consulting or freelance work?**
Yes. He takes freelance and consulting projects in B2B lead generation, SEO, founder personal brands, marketing strategy, AI marketing automation and team training, remotely or in Morocco. Write to bouychoumehdi@gmail.com.

**Is he open to a full-time role?**
Yes. He is open to full-time roles where marketing and AI meet, in Morocco or remote.

**What has he built and launched?**
At geteam AI: an AI lead engine, a generative-AI content pipeline, a brand voice framework and 20+ workflow systems, plus a company-wide move to AI across dev, devops, data/ML and marketing. Before that: the brand and first official social media of ENSA Kenitra, an engineering school, and the Instagram of UIT Job Fair, Ibn Tofail University’s first job fair, from zero.

**Where has he spoken?**
He presented geteam at GITEX Africa in Marrakech in 2025 and 2026 (geteam was selected for the Morocco 200 and Morocco 300 programmes) and at the first National Conference on AI in Rabat, in July 2025.

**Which languages does he work in?**
English and French (professional), and Arabic (native).

## Experience

### AI Marketing Consultant & Coach, Independent Consultant (Self-employed)
Dec 2025 – Present · Morocco

- Run AI marketing audits for companies: assess current content, campaign, and lead-generation workflows, then map where generative and agentic AI can replace manual work.
- Design custom AI marketing systems for clients: multi-agent content pipelines, brand voice enforcement frameworks, and human-in-the-loop verification, tuned to each team’s tools and maturity.
- Train marketing teams to move from ad hoc prompting to structured, repeatable AI systems: prompt engineering, workflow design, and output verification.
- Coach individual marketing practitioners one-on-one on applied generative-AI skills and hands-on system building.

### Sales & Marketing Manager, geteam AI
Feb 2024 – Present · Remote, Morocco

- Owned go-to-market strategy end to end: pricing model, outbound sequences, inbound funnels, and email campaigns targeting CTOs and engineering leaders across Morocco.
- Used HubSpot to track the outbound and inbound pipeline from first contact to sales opportunity.
- Contribute to the geteam website: produce its design and content, and create the Claude skills the dev team uses to build our dashboards, solution dashboards, and website pages.
- Conducted competitive research and benchmarking for geteam.
- Built an automated lead generation and scoring system using AI: scrapes prospect data, scores leads with Claude-powered logic, and triggers personalized outreach (LinkedIn and email) with human-in-the-loop verification before execution.
- Initiated and led company-wide AI integration across dev, devops, data/ML, and marketing: drove adoption of the Claude ecosystem, built internal guides and verification layers, and shifted the team to structured AI-powered systems.
- Designed and deployed custom AI marketing infrastructure: a generative-AI content automation pipeline (Claude API, Next.js, Puppeteer), 20+ proprietary workflow systems, and a brand voice enforcement framework, cutting manual content production by 80%+.
- Selected under the Morocco 200 and Morocco 300 programs (Ministry of Digital Transition and ADD); presented geteam at GITEX Africa Morocco 2025 and 2026 and at the inaugural National Conference on AI.
- Supervised interns on applied AI marketing systems: prompt engineering, automation pipelines, and live integrations.

### Social Media & Digital Branding Consultant, National School of Applied Sciences (ENSA Kenitra)
Dec 2024 – Jul 2025 · Kenitra, Morocco

- Directed the digital transformation of ENSA Kenitra’s communications, establishing a scalable foundation for student engagement and institutional visibility.
- Built the institution’s brand from scratch: designed the school logo, established a full visual identity and color system, and launched the first official social media presence.
- Managed and moderated the online community (comments and messages) around ENSA Kenitra’s social channels, publishing posts that the school director reviewed and approved before release.
- Tracked and reported on campaign and post performance for ENSA Kenitra’s social channels.
- Developed and executed the content strategy for the brand launch, positioning ENSA Kenitra as a modern, forward-looking academic institution.

### Communication & Content Team Lead, UIT Job Fair (@uitjobfair), Ibn Tofail University
Nov 2024 – Dec 2024 · Kenitra, Morocco

- Directed the marketing and content strategy for the inaugural UIT Job Fair, increasing event visibility and student participation.
- Built and managed the event’s Instagram presence from zero, driving pre-event buzz and engagement through live Stories coverage.
- Managed and moderated the online community (comments and messages) around the event’s social channels.
- Tracked and reported on campaign performance for the event.
- Collaborated with a production agency to create and distribute post-event content, extending reach beyond physical attendees.
- Supervised a team of five across the full campaign lifecycle, from first promotional post to final storytelling.

### Head of Communications, Melody UIT Student Club, Ibn Tofail University
2023 – 2024 · Kenitra, Morocco

- Organized two membership casting campaigns, growing turnout by 60% and attracting 200+ students.
- Oversaw communications for high-profile events including Hack@UIT and the Excellence Ceremony, resulting in 50% growth in online engagement.
- Led promotional campaigns for the National University Choir Ceremony and developed the club’s visual identity for consistent branding across channels.

## Projects

### LinkedIn Content Automation Pipeline
geteam, 2024 – 2025 · Claude API, Next.js, Puppeteer

Built a generative-AI pipeline (Claude API, Next.js, Puppeteer) that drafts, enforces brand voice on, and publishes LinkedIn content, cutting manual content production by 80%+.

### AI Lead Scoring & Outreach System
geteam, 2024

Built an end-to-end system that scrapes prospect data, scores leads with Claude-powered logic, and triggers personalized LinkedIn and email outreach with human-in-the-loop verification before send.

### Company-wide Claude Ecosystem Rollout
geteam, 2024 – 2025

Led AI adoption across dev, devops, data/ML, and marketing: authored internal guides and verification layers and moved the team from ad hoc output to structured, repeatable AI systems.

### Master’s Thesis Research System
Ibn Tofail University, 2025 – 2026 · Python

Built Python tooling for data processing and figure generation supporting a PRISMA 2020 mixed-methods study scoring the generative-AI policies of 40 universities against change-management frameworks.

## Campaigns

### ENSA Kenitra (@ensak.official), Dec 2024 – Jul 2025
The school's brand launch: a launch film; ENSAK Clubs, one reel per student club, each posted as an Instagram collab with the club so its followers met the school's account; Filières, each programme presented by the person who runs it; and a community question to students from every programme. 13 reels, 7,168 likes, 184 comments.

- Launch: The launch film (2025-02-03): 1,664 likes, 9 comments. https://www.instagram.com/reel/DFn1RxrtrbW/
- Community: Why is ENSA Kenitra special to you? (2025-02-05): 718 likes, 39 comments. https://www.instagram.com/reel/DFszITeNxMH/
- ENSAK Clubs: ADE ENSAK (2025-02-13): 340 likes, 8 comments. https://www.instagram.com/reel/DGBUXw9NdId/
- ENSAK Clubs: Green Invest ENSAK (2025-02-17): 158 likes, 20 comments. https://www.instagram.com/reel/DGL9oHIta5_/
- ENSAK Clubs: GDG ENSAK (2025-03-02): 138 likes, 13 comments. https://www.instagram.com/reel/DGtTlnpNIQS/
- ENSAK Clubs: Arsura ENSAK (2025-04-15): 244 likes, 37 comments. https://www.instagram.com/reel/DIeruEqNMCn/
- ENSAK Clubs: Great Debaters ENSAK (2025-04-27): 192 likes, 9 comments. https://www.instagram.com/reel/DI9oZlUNFbs/
- Filières: Smart Buildings & Energy Efficiency (2025-07-04): 711 likes, 20 comments. https://www.instagram.com/reel/DLs1E_iN7om/
- Filières: Networks & Telecom Systems (2025-07-04): 239 likes, 8 comments. https://www.instagram.com/reel/DLs0aMXNb9U/
- Filières: Electrical Engineering (2025-07-04): 320 likes, 7 comments. https://www.instagram.com/reel/DLsyF-ZtytE/
- Filières: Mechatronics (2025-07-04): 352 likes, 3 comments. https://www.instagram.com/reel/DLsxekztkTP/
- Filières: Computer Engineering (2025-07-04): 1,546 likes, 2 comments. https://www.instagram.com/reel/DLswscgNXyX/
- Filières: Industrial Engineering (2025-07-04): 546 likes, 9 comments. https://www.instagram.com/reel/DLswPXBNqfM/

### UIT Job Fair (@uitjobfair), Nov – Dec 2024
Ibn Tofail University's first job fair, with a team of five: a campaign before the fair, live Stories all three days with reels of the opening, workshops, talks and partnerships, then a post-event series (Kifjak l'event? and From Campus to Career) made with Doodle Studios, a 360° creative agency, and an exclusive the team shot with Marocannonces. 10 reels, 6,432 likes, 157 comments.

- Before: Welcome to UIT Job Fair (2024-11-30): 2,093 likes, 38 comments. https://www.instagram.com/reel/DDAZa60CHyh/
- Before: What to bring (2024-12-01): 1,052 likes, 68 comments. https://www.instagram.com/reel/DDCT5bICG3O/
- Before: 3 reasons to come (2024-12-03): 625 likes, 20 comments. https://www.instagram.com/reel/DDHlaflCF5B/
- During: Opening day (2024-12-05): 941 likes, 2 comments. https://www.instagram.com/reel/DDMaYfyiAUe/
- During: Workshops, talks & partnerships (2024-12-05): 432 likes, 2 comments. https://www.instagram.com/reel/DDNauQ1C_Ns/
- Kifjak l’event?: Episode 1 (2024-12-06): 451 likes, 3 comments. https://www.instagram.com/reel/DDP27i_CBkN/
- Kifjak l’event?: Episode 2 (2024-12-07): 257 likes, 6 comments. https://www.instagram.com/reel/DDSd2P6C4uK/
- Exclusive: A surprise from Marocannonces (2024-12-08): 371 likes, 12 comments. https://www.instagram.com/reel/DDU6CRjCkcP/
- Kifjak l’event?: Episode 3 (2024-12-13): 107 likes, 3 comments. https://www.instagram.com/reel/DDh7hl8Ck3y/
- From Campus to Career (2024-12-17): 103 likes, 3 comments. https://www.instagram.com/reel/DDsDxo7CbD5/

Counts are the public numbers on Instagram, read on 31 October 2026.

## Consulting

- **B2B lead generation**: finding the right accounts, scoring them and reaching out, with AI doing the legwork and a person checking every message.
- **SEO**: search-ready content and site structure.
- **Founder personal brands**: a founder’s voice and presence online, built and kept consistent.
- **Marketing strategy**: positioning, go-to-market, pricing and channels.
- **AI marketing systems**: full automations for content, campaigns and reporting, so a marketing team gets more done with the same people.
- **Training and coaching**: for teams and individuals, from ad hoc prompting to structured, repeatable systems.

## Education

- **Master’s Degree in Business Intelligence & Digitalization**, Ibn Tofail University, Faculty of Economics and Management, Kenitra, Morocco, Oct 2024 – Jul 2026. Thesis: “Assessing the Alignment of University Generative AI Policies with Change Management Frameworks” — mixed-methods study of 40 universities (PRISMA 2020 + comparative policy analysis).
- **Bachelor’s Degree in Marketing and Commerce**, Ibn Tofail University, Kenitra, Morocco, Sep 2021 – Jun 2024

## Skills

- **AI & Automation**: Claude API, multi-agent workflow design, prompt engineering, generative-AI content pipelines, marketing automation, AI systems integration, company-wide AI onboarding
- **Programming & Data**: Python (data processing, analysis, automation), JavaScript/Node.js, SPSS, data visualization
- **Marketing & Growth**: go-to-market strategy, B2B marketing strategy, outbound and inbound strategy, lead generation, email marketing, content strategy, brand voice systems, SEO, CRM, pricing
- **Leadership & Strategy**: team management, digital transformation, cross-functional AI adoption, coaching and training
- **Design & Branding**: visual identity, logo design, Canva, Adobe Photoshop, Illustrator, Premiere Pro
- **Tools**: Claude API, Next.js, Puppeteer, Python, SPSS, Canva, Adobe Creative Suite, Git

## Certifications

- Inbound Marketing, HubSpot Academy
- Social Media Marketing, HubSpot Academy
- Fundamentals of Digital Marketing, Google

## Languages

- English: Professional
- French: Professional
- Arabic: Native