Lead generation, growth marketing and the AI systems behind them. I plan them, I build them, I run them.
Open to new roles and freelance work · Kenitra, Morocco
What I do
AI lead generation
Scrape. Score. Check. Send.
A lead engine I built at geteam AI: it finds prospects, scores them with Claude and drafts outreach for LinkedIn and email. A person approves every message before it goes.
Growth and go-to-market
End to end.
I owned geteam’s go-to-market: the pricing model, outbound sequences, inbound funnels and email campaigns to CTOs and engineering leaders, tracked in HubSpot.
AI marketing systems
20+
workflow systems I designed and deployed, including a content pipeline on the Claude API and a brand voice framework.
Content at scale
80%+
less manual content production, once that pipeline drafted, voice-checked and published our LinkedIn content.
Brands and communities
13,600
public likes on 23 reels for two Instagram accounts I launched from zero: a university job fair and an engineering school.
AI across a company
Dev to marketing.
I led geteam’s move to AI in dev, devops, data/ML and marketing, and I now train marketing teams to do the same.
Presented geteam at GITEX Africa 2025 and 2026, selected for Morocco 200 and Morocco 300, and at the first National Conference on AI.
How I got here
I started on the message side: campaigns, brands and content for a student club, a university job fair and an engineering school, all in Kenitra. Along the way I started building the machine: AI systems that find leads, write in a brand’s voice and take the manual work off a team.
Here’s how that happenedPart one
2023 to 2025. Three organisations in Kenitra, and the same job each time: get people to pay attention.
A student club at Ibn Tofail University in Kenitra, and my first communications role.
I ran the club’s two casting campaigns for new members, handled communications for its biggest events, Hack@UIT and the Excellence Ceremony, led the promotion of the National University Choir Ceremony, and designed the club’s visual identity so every channel looked like one club.
Ibn Tofail University’s first job fair. I led its communication and content, with a team of five.
We started with an empty Instagram account. I set the strategy in three moves, before, during and after the fair, looked after the community in the comments and messages, and reported on how the campaign did.
Before30 Nov – 3 Dec 2024
A campaign before the doors opened: why come, what to bring, three reasons to be there.
DuringFrom 5 Dec 2024
Live Stories all three days, plus reels of the opening, the workshops and talks, and the partnerships signed.
After6 – 17 Dec 2024
Kifjak l’event? and From Campus to Career, made with Doodle Studios, a 360° creative agency. I coordinated the edit and checked every cut for quality, content and mistakes.
The exclusive
An exclusive with Marocannonces.
Shot by my team and me: a sit-down with the company’s marketing & communication manager, alongside the agency’s series.
The National School of Applied Sciences, the engineering school of Ibn Tofail University.
I designed the school’s logo, built its visual identity and colour system, and launched its first official social media accounts. Then I ran them: the content strategy, the community, and the reporting. Every post went to the school’s director for approval before it went out.
The launch film
The first video on the school’s new accounts. It travelled well beyond campus.
ENSAK Clubs
The goal was student follows, and the clubs already had them. So my team shot a reel for every club, what it does and why to join, and each one went out as an Instagram collab with the club.
Each club’s followers met the school’s account.
Filières
For future students: each programme presented by the person who runs it. What you learn, the modules, the careers it leads to.
Why is ENSA Kenitra special to you?
One question for students from every programme, answered in a word or a sentence. The community’s favourite.
Likes and comments are the public counts on Instagram, read on 31 October 2026.
Public likes on the 23 reels, totalled in the order they were posted.
| Posted | Reel | Account | Likes | Running total |
|---|---|---|---|---|
| 30 Nov 2024 | Before: Welcome to UIT Job Fair | @uitjobfair | 2,093 | 2,093 |
| 1 Dec 2024 | Before: What to bring | @uitjobfair | 1,052 | 3,145 |
| 3 Dec 2024 | Before: 3 reasons to come | @uitjobfair | 625 | 3,770 |
| 5 Dec 2024 | During: Opening day | @uitjobfair | 941 | 4,711 |
| 5 Dec 2024 | During: Workshops, talks & partnerships | @uitjobfair | 432 | 5,143 |
| 6 Dec 2024 | Kifjak l’event?: Episode 1 | @uitjobfair | 451 | 5,594 |
| 7 Dec 2024 | Kifjak l’event?: Episode 2 | @uitjobfair | 257 | 5,851 |
| 8 Dec 2024 | Exclusive: A surprise from Marocannonces | @uitjobfair | 371 | 6,222 |
| 13 Dec 2024 | Kifjak l’event?: Episode 3 | @uitjobfair | 107 | 6,329 |
| 17 Dec 2024 | From Campus to Career | @uitjobfair | 103 | 6,432 |
| 3 Feb 2025 | Launch: The launch film | @ensak.official | 1,664 | 8,096 |
| 5 Feb 2025 | Community: Why is ENSA Kenitra special to you? | @ensak.official | 718 | 8,814 |
| 13 Feb 2025 | ENSAK Clubs: ADE ENSAK | @ensak.official | 340 | 9,154 |
| 17 Feb 2025 | ENSAK Clubs: Green Invest ENSAK | @ensak.official | 158 | 9,312 |
| 2 Mar 2025 | ENSAK Clubs: GDG ENSAK | @ensak.official | 138 | 9,450 |
| 15 Apr 2025 | ENSAK Clubs: Arsura ENSAK | @ensak.official | 244 | 9,694 |
| 27 Apr 2025 | ENSAK Clubs: Great Debaters ENSAK | @ensak.official | 192 | 9,886 |
| 4 Jul 2025 | Filières: Smart Buildings & Energy Efficiency | @ensak.official | 711 | 10,597 |
| 4 Jul 2025 | Filières: Networks & Telecom Systems | @ensak.official | 239 | 10,836 |
| 4 Jul 2025 | Filières: Electrical Engineering | @ensak.official | 320 | 11,156 |
| 4 Jul 2025 | Filières: Mechatronics | @ensak.official | 352 | 11,508 |
| 4 Jul 2025 | Filières: Computer Engineering | @ensak.official | 1,546 | 13,054 |
| 4 Jul 2025 | Filières: Industrial Engineering | @ensak.official | 546 | 13,600 |
Read on Instagram on 31 October 2026.
Part two
2024 to today. At geteam AI I run sales and marketing, and I build the AI systems behind the work.
geteam AI runs the first job interview for you.
An AI agent interviews every candidate by voice, for any kind of role and on the company’s own criteria, then hands back a scored shortlist with the evidence behind each score. The final decision stays with the team.
If you hire people, that’s the product I sell.
The job: get geteam in front of the right people.
I owned go-to-market end to end: the pricing model, the outbound sequences, the inbound funnels and the email campaigns to CTOs and engineering leaders across Morocco, with the pipeline tracked in HubSpot from first contact to sales opportunity. I also run competitive research and benchmarking, and I design and write the geteam website.
Then I built the machines.
The lead engine
It scrapes prospect data, scores every lead with Claude-powered logic, and drafts personalised outreach for LinkedIn and email. Nothing goes out until a person has checked it.
The content pipeline
A generative-AI pipeline that drafts LinkedIn content with the Claude API, holds every draft to geteam’s brand voice, and publishes it. Built with Next.js and Puppeteer, on top of a brand voice framework I designed.
80%+less manual content production
AI across the company
I started and led geteam’s move to AI in dev, devops, data/ML and marketing: the Claude ecosystem, internal guides, and verification layers so the output gets checked. The team moved from ad hoc prompting to structured, repeatable systems. I also write the Claude skills our developers use to build dashboards and web pages, and I supervise interns on applied AI marketing systems.
Claude ecosystemguides · verification layers
On stage
Where I’ve presented geteam.
geteam was among the Moroccan startups selected for Morocco 200 in 2025 and Morocco 300 in 2026, the Ministry of Digital Transition’s programmes that bring startups to GITEX Africa. I presented geteam at both.
I presented geteam at its first edition.
Now · since December 2025
Alongside geteam, I work on my own as an AI marketing consultant and coach, for companies that want more from their marketing team.
Finding the right accounts, scoring them and reaching out, with AI doing the legwork and a person checking every message.
Search-ready content and site structure, so the people you want can find you.
A founder’s voice and presence online, built and kept consistent.
Positioning, go-to-market, pricing and channels: the plan before the tools.
Full automations for content, campaigns and reporting, so a marketing team gets more done with the same people.
For teams and for individuals: from ad hoc prompting to structured, repeatable systems.
How your team makes content, runs campaigns and finds leads, and where AI can replace manual work.
The system, fitted to your tools and how ready your team is, with a human check where it matters.
Prompt engineering, workflow design and checking the output, until the team runs it alone.
One-on-one, for the people who want to build systems of their own.
What an audit shows.
A typical content workflow, mapped step by step.
Client names stay confidential.
Have a team that should be building, not just prompting?
Education
Ibn Tofail University, Faculty of Economics and Management, Kenitra, Morocco · Oct 2024 – Jul 2026
Thesis: “Assessing the Alignment of University Generative AI Policies with Change Management Frameworks” — mixed-methods study of 40 universities (PRISMA 2020 + comparative policy analysis).
Ibn Tofail University, Kenitra, Morocco · Sep 2021 – Jun 2024
Certifications
Languages
Toolbox
Contact
I’m open to full-time roles and freelance projects, in Morocco or remote. If your team needs the message and the machine, I’d like to hear about it.