El Mehdi Bouychou
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Notes

What I’m building and learning.

AI lead generation, growth marketing and the systems behind them, from the work itself. Two notes a week at most.

  1. AI lead generation · 6 November 2026

    Do AI SDRs Actually Work? What I Automate and What I Don't

    AI SDRs work for research, scoring and drafting, but fail as fully autonomous senders. A builder explains the human-approved setup, its cost and its risks.

El Mehdi Bouychou · Independent AI marketing consultant

I help B2B teams with lead generation, growth marketing and the AI systems behind them. Based in Kenitra, Morocco, working with teams anywhere in English, French and Arabic. Open to freelance projects and full-time roles.

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